
Tucked away on an otherwise unremarkable stretch of 1st Avenue between 51st and 52nd, there is a veritable cheese utopia. It is a tiny store only locals know about, aptly named the "Ideal Cheese Shop." The exterior is plain, but the instant you open the door your nose is hit with the most fragrant, pungent mix of cheesy odors. At the counter, an overwhelming variety of cheeses from all over the world sits before you. But never fear, there is a staff of friendly, expert, cheese-loving men waiting to assist.
"What kind of cheese are you looking for?" one of the shopkeepers quickly asked, as if I was supposed to have thought about this long and hard before coming in. It brought to mind those perennial questions New Yorkers are always asking each other over drinks, such as "what do you really want out of life?" and "what kind of (wo)man are you looking for?" etc. etc. Quick on my feet, I requested an aged cheese from Spain. With so many aged cheeses from Spain, or maybe because he knows too well how ridiculously picky New Yorkers all are, he insisted I try something before buying.
I spotted the "Drunken Goat" cheese, which I had in the past but thought was a little boring. This time around, I decided to give the Drunken Goat a second chance, so the shopkeeper handed me a large slice. Turns out it was too mild, so I asked for something sharper. He delicately commented that they do sell more interesting cheeses from Spain. Next, I tasted the "Puente del Esca" from Roncal, which had a wonderful rich, tarty response on your tongue. Delicious! The shopkeeper then asked if I like rosemary. Who doesn't? He gave me a generous slice of an artisanal cheese with a rosemary rind. Also delicious! Maybe there isn't an ideal cheese, I thought. Maybe you can eat all the cheese you want, as long as you don't do it all at once? I bought both.
The shopkeeper advised that if I intend to serve the cheese tomorrow evening, I should take it out of the fridge at dawn. "You cannot taste refrigerated cheese" he said. "Leave it on the kitchen counter for at least 12 hours before serving."
On my way out I also picked up some juicy green Italian Cerignola olives and mixed them with French black oil-cured olives to accompany the cheese. The Ideal Cheese Shop sells everything you need to serve with your cheese, like those quaint cheese shops in France that sell a small shelf of wines in the corner to customers who ask for good cheese-wine pairings.


If you can't make it to New York, the Ideal Cheese Shop ships anywhere in the U.S. and has the best website cheese-sorting tool allowing you to sort cheeses by type, rating, country of origin or price.